Use of video interviews in the talent acquisition strategy



More companies are turning to video interviews as a way to assess potential employees. Remote interviewing is here to stay, as the pandemic and its evolving offshoot, the Great Resignation, continue to reshape the modern workplace.  There are a number of reasons why video interviewing is becoming a popular choice for companies looking to hire new talent. 


Perhaps the most obvious advantage of using video interviews is that they allow employers to assess candidates from anywhere in the world. This can be a major advantage for companies who are looking to fill remote positions. By screening candidates remotely, employers can eliminate those who are not a good fit before scheduling in-person interviews. 


There is no doubt that video interviews are becoming increasingly popular in the recruitment process. In fact, a study by Hootsuite found that video interviews are now the preferred method of communication for employers across all industries


Despite this popularity, many recruiters remain skeptical about the effectiveness of video interviews. However, there are plenty of reasons why video interviews should be part of your recruiting strategy. Here are 5: 


  1. Video interviews are a powerful recruiting tool, and they can be especially beneficial for candidates who are not able to travel or meet in person. 
  2. They allow you to get information and insights about a candidate that you would not be able to get otherwise. 
  3. Additionally, video interviews can be an excellent way to screen candidates.
  4. Recruiting is a time-consuming process, and it can be hard to find the time to interview potential candidates. Video interviews could be a great way to save time and increase the quality of your recruiting process. 
  5. They’re also a great way to connect with potential candidates from everywhere.


Why video interviews


Video interviews

Video interviews also give employers the chance to get an idea of how well a candidate might do in front of customers or clients. This is especially important for customer service or sales positions.


In today’s fast-paced, technology-driven world, more and more businesses are using video interviews to assess potential candidates. And for good reason – video interviews have a number of benefits that traditional interviews don’t.


For one, video interviews allow businesses to assess candidates from all over the world. This is especially beneficial for businesses looking to hire remote workers or conduct mass hiring campaigns. Additionally, video interviews make it easier for businesses to identify talented candidates who may be a good fit for the company culture.


Technology has also made it easier for both businesses and candidates to connect via video interview. Most modern laptops and smartphones come equipped with built-in cameras and microphones, making it easy for both parties to communicate effectively. In addition, there are a number of free or low-cost video interview platforms available online that can be used by businesses of all sizes.



Use of AI with video interviews

With video interviews becoming more common as a way to assess candidates for a job, AI is an additional aspect of how it can benefit a company. There are many benefits to using video interviews, such as the ability to assess candidates from anywhere in the world and getting to see their body language.


AI has started to be used in video interviewing software to help with some of these challenges. For example, AI can be used to help with selecting questions for an interview, grading responses, and providing feedback. AI can also be used to assess candidates’ body language and facial expressions. This can help hiring managers get a better idea of how well the candidate would do in person.


Overall, using AI in video interviews can provide insights that weren’t possible before.



Training for video interviews: The talent team


Video interviews

It can be difficult to find and assess talent, especially when a company is looking to fill a remote position. However, with the right training, hiring teams can overcome these challenges. 


One of the benefits of having a well-trained hiring team is that it can help reduce the time it takes to fill a vacant position. Additionally, by providing training on how to use assessment tools and identifying relevant keywords for searches, hiring teams can improve the quality of candidates they are able to attract. 


Making sure that everyone on the hiring team is on the same page is also critical when it comes to filling remote positions. This includes understanding what qualifications and skills are needed for a given role, as well as what types of questions to ask during interviews.





Video can be an extremely effective tool for talent recruitment and hiring. By incorporating video into your talent acquisition strategy, you can improve the quality and quantity of applicants you receive. You can also use video to assess candidates’ skills and qualifications, and to better understand their personalities. So if you’re looking to hire top talent, consider using video in your recruiting process.



Interviewer.AI is a technology platform purposely built to support Recruiters and HR teams in finding top talent for their companies. Interviewer.AI is a state-of-the-art video recruiting software that uses AI (Artificial Intelligence) to screen in advance and shortlist the candidates that meet the criteria set. HR teams use the software to make the recruitment process more efficient and shorten the hiring cycle.  Learn more about how Interviewer.AI can help your business.

Increase your hiring team’s efficiency using a combination of resume scoring, skill assessment, and asynchronous video interviews. 


AI video interviews

Srividya Gopani is the Co-founder, Chief Marketing and Product Officer at Interviewer.AI. She enjoys working on technology which is central to this role as the driver for marketing and product for Interviewer.AI. She believes that the pace of technology is fundamental to how fast businesses are changing.


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