Enhancing University Admissions: Harnessing the Power of Pre-Assessment with Video Interviews



Getting accepted into a university is a significant milestone in any student’s life. However, the traditional admission process can be time-consuming and stressful, leaving both applicants and admission officers feeling overwhelmed. That’s where pre-assessment with video interviews comes in as an innovative solution to enhance the university admissions process.



The landscape of university admissions is constantly evolving, and educational institutions are continuously seeking innovative ways to identify the best candidates for their programs. One approach gaining traction is the use of pre-assessment with video interviews. This combination allows universities to delve deeper into applicants’ qualifications, skills, and potential, enabling a more comprehensive evaluation process. In this blog post, we will explore how universities can leverage pre-assessment with video interviews to enhance their admissions procedures.



By harnessing the power of video technology, universities can now conduct pre-assessments of potential candidates before inviting them for an in-person interview. This approach not only saves time but also provides an opportunity for universities to assess students’ communication skills and personality traits beyond what can be gleaned from a written application.



The Limitations of Traditional Admissions Processes



Traditional admissions processes often rely heavily on standardized tests, transcripts, personal statements, and recommendation letters. While these elements provide valuable information about an applicant’s academic achievements and extracurricular involvement, they may not capture a complete picture of a candidate’s abilities and potential. Additionally, traditional processes can be time-consuming and may overlook crucial aspects such as communication skills and personal attributes that are vital for success in higher education.








The Role of Pre-Assessment in University Admissions



Pre-assessment, conducted before the formal interview stage, helps universities identify the most promising applicants for their programs. These assessments can consist of cognitive tests, skills-based evaluations, or situational judgment tests, depending on the specific requirements of the program. By measuring critical thinking abilities, problem-solving skills, and subject-specific knowledge, pre-assessments provide valuable insights into an applicant’s aptitude for academic success.


Benefits of Video Interviews in University Admissions



Video interviews complement pre-assessment by adding a human touch to the evaluation process. They enable universities to assess candidates’ communication skills, non-verbal cues, and overall presence. Here are some key advantages of incorporating video interviews into the admissions process:



  1. Holistic Evaluation: Video interviews allow admissions committees to evaluate applicants from a holistic perspective. Beyond test scores and written materials, they provide an opportunity to assess a candidate’s personality, motivation, and enthusiasm for the chosen field of study. This comprehensive evaluation helps identify individuals who not only excel academically but also possess the qualities necessary for a successful university experience.



  1. Enhanced Candidate Engagement: Video interviews provide a more engaging experience for candidates compared to traditional written assessments. Applicants can showcase their communication skills, express their thoughts and ideas more effectively, and engage in dynamic discussions with interviewers. This interactive approach allows candidates to present themselves authentically and demonstrate their passion for the subject matter.



  1. Cost and Time Efficiency: Conducting video interviews significantly reduces logistical challenges and costs associated with in-person interviews, especially for international applicants. Universities can save valuable resources by eliminating the need for candidates to travel for interviews, enabling a broader applicant pool to participate in the evaluation process. Moreover, video interviews can be scheduled and reviewed at the convenience of both interviewers and candidates, speeding up the overall admissions timeline.



  1. Diverse Candidate Pool: Video interviews open doors for candidates from diverse backgrounds, including those who may face financial or logistical constraints in attending in-person interviews. This inclusivity ensures a fair and equal opportunity for all applicants, promoting diversity within the student body and enriching the academic environment.



Best Practices for Implementing Pre-Assessment with Video Interviews



To make the most of pre-assessment with video interviews, universities should consider the following best practices:



  1. Clearly Define Assessment Criteria: Clearly communicate the evaluation criteria to applicants, ensuring they understand the key areas on which they will be assessed. This transparency helps candidates prepare effectively and align their responses accordingly.



  1. Training for Interviewers: Provide interviewers with comprehensive training to ensure fair and consistent evaluations. This training should focus on using standardized rubrics, avoiding biases, and assessing key competencies aligned with the university’s mission and program requirements.



  1. Tech Infrastructure and Support: Ensure that the video interview platform is user-friendly, reliable, and accessible to all applicants. Test the platform thoroughly to identify and resolve any technical issues that may arise during the interview process. Additionally, provide technical support to candidates to address any difficulties they may encounter while using the platform.



  1. Structured Interview Questions: Develop a set of structured interview questions that align with the desired competencies and learning outcomes of the program. This ensures consistency and fairness in evaluating candidates and allows for meaningful comparisons between applicants.



  1. Personalized Feedback: Provide candidates with personalized feedback on their video interviews, highlighting their strengths and areas for improvement. This feedback not only benefits the candidates but also helps them understand the university’s expectations and criteria for selection.



  1. Maintain Ethical Standards: Adhere to ethical guidelines and protect the privacy of applicants throughout the assessment and interview process. Clearly communicate the data usage and storage policies to ensure transparency and maintain trust.





Pre-assessment with video interviews is a powerful tool that universities can employ to enhance their admissions processes. By combining cognitive assessments with video interviews, educational institutions gain a more comprehensive understanding of applicants’ capabilities, potential, and fit for their programs. Video interviews provide a platform for candidates to showcase their communication skills and engage in meaningful discussions, bringing a human element to the evaluation process. Additionally, the incorporation of video interviews improves efficiency, expands the candidate pool, and fosters diversity within the student body.



To successfully implement pre-assessment with video interviews, universities should establish clear assessment criteria, provide training for interviewers, ensure a user-friendly and reliable tech infrastructure, use structured interview questions, offer personalized feedback, and uphold ethical standards. By adopting these best practices, universities can identify and admit the most promising candidates, creating a diverse and talented student community that contributes to the overall success of the institution.



In an era where higher education institutions seek to attract and nurture the best talent, pre-assessment with video interviews offers a progressive and inclusive approach to admissions. By embracing this innovative method, universities can make informed decisions, create an engaging application experience, and pave the way for a thriving academic environment.





Interviewer.AI is a technology platform purposely built to support Recruiters and HR teams in finding top talent for their companies. Interviewer.AI is a state-of-the-art video recruiting software that uses AI (Artificial Intelligence) to screen in advance and shortlist the candidates that meet the criteria set. HR teams use the software to make the recruitment process more efficient and shorten the hiring cycle.  Learn more about how Interviewer.AI can help your business.


Learn more about how Interviewer.AI can help your university or institution. 


Learn more about how universities can use a combination of resume scoring, skill assessment, and asynchronous video interviews. 


Gabrielle Martinsson


Gabrielle Martinsson is a Content Writer at Interviewer.AI. She’s a tech geek and loves optimizing business processes with the aid of tech tools. She also loves travelling and listening to music in her leisure.




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