Are you looking to post a job online but don’t know where to start? Have you heard of posting a job on Google but aren’t sure how to do it? If so, you’ve come to the right place!
Posting a job on Google is a great way to reach the most qualified candidates while showcasing your business to potential applicants.
By posting a job on Google, you can easily reach a large and wide-ranging audience. This includes potential candidates who are already familiar with your brand and those who are actively searching for jobs in your industry. Additionally, you’ll have access to a powerful job search engine that can help narrow down your candidate pool.
Google’s job postings are also optimized for search engine results, meaning that when potential candidates search for jobs in your industry, your job posting is more likely to be seen.
In this blog post, you’ll learn how to post a job on Google, and why you should do it. You’ll also learn how to maximize the visibility of your job postings and how to target the right audience. By understanding the benefits of posting a job on Google, you can ensure that your job postings reach the right candidates.
So, if you’re ready to take the next step in your hiring process and learn how to post a job on Google, keep reading!
Why post a job on Google?
Before you start posting on Google, you should know about the primary tool it offers to perform this action – Google for Jobs.
Google for Jobs is an innovative job search tool that leverages the power of Google’s search engine to help job seekers find their ideal job and employers find the ideal candidate.
Here’s a list of benefits it can offer:
- Free of charge
You can take advantage of Google for Jobs for free. No hidden fees or charges are associated with the service, so you can use it without worrying about the financial burden. Google for Jobs is a great tool that can help you find the right job without having to pay any extra costs.
- Various filtering options
Google for Jobs provides various filtering options to help job seekers find relevant job postings. Job seekers can filter jobs by location, job title, and other criteria to narrow down their search and only view postings that are most relevant to them. This saves job seekers time and energy, as they don’t have to scroll through irrelevant postings and it allows employers to find the right candidate.
- Leveraging the power of search queries
Google for Jobs will display jobs based on search queries. This means that job titles might not match, but other attributes such as location, job type, or company name might. This gives job seekers more flexibility when it comes to their job search and helps them find the right job for them. This also gives employers the chance to find the most suitable candidates.
- The ‘Jobs Near Me’ function
Google for Jobs makes it easy to find jobs near applicants, and by extension, it allows you to find applicants near your company. Job seekers can simply type in “jobs near me” and the search engine will display regional search results.
- Search history and behavior
When searching for jobs, Google can draw on the search history and behavior of the searcher. This allows the search engine to understand the type of jobs the job seeker is looking for, thus helping to find jobs that fit the searcher best. As a result, relevant job postings might get top positions in the search results.
- Career websites
Google for Jobs assigns a central role to career websites. Job seekers can easily see which career websites have job postings that match their query, and they can then visit the website to apply for the job. This makes it easier for job seekers to find the right job for them and apply quickly.
- Easy to use
Google for Jobs is easy to use. Job seekers can quickly and easily search for jobs using the search engine and view relevant job postings. The filtering options also make it simple to narrow down the search and find the jobs that match their criteria and it’s also very easy for employers to post jobs as it requires very little effort.
- Helps reach a large audience
By posting on Google, you can reach job seekers who are looking for opportunities through a search engine. With Google having an 88% market share on desktop searches, it allows you to reach a large audience.
- Increased visibility
Another advantage of posting jobs on Google is the ability to increase visibility. When you post jobs on Google, your postings are more likely to be seen by potential job seekers. This helps you to stand out from the competition and increase the chances that your job will be noticed.
- Increased efficiency
Posting jobs on Google can increase the efficiency of the recruitment process. By posting on Google, you can quickly find qualified candidates and start the hiring process. This can help you save time and money while ensuring you can find the best possible candidates for your open positions.
What are the downsides of posting on Google?
- It’s just a job search engine
You can use Google to find job postings, but you cannot upload job ads directly. This means you must post them on other platforms to make them available to job seekers.
- No focus on brand
Google does not provide many options to promote your employer brand or include imagery in job postings. This could make it hard to capture the attention of job seekers and stand out from other postings.
- Lack of integration with social media
Google for Jobs is not connected to social media channels, making it hard to share job postings with a large audience.
- It’s not easy to rank in search results
Organic ranking algorithms determine which job ads to show to job seekers. It may be difficult to create job postings that are rewarded by these algorithms, so you may need to invest extra resources to optimize your job postings.
- You might need additional resources
Structured data can help you ensure your job postings are seen by the right job seekers. However, you may need extra resources to include the right structured data in your job postings.
- You won’t be able to target passive candidates
Job search engines usually do not allow you to identify and target passive candidates. You may need to use other recruitment strategies to attract passive job seekers.
How to post a job on Google?
There are two options to post a job on Google:
- Through third-party job sites
Are you utilizing one of the many job sites available? If so, you’re likely already set when it comes to Google for Jobs.
That’s because Google for Jobs pulls from job postings already published on the internet, and if your job is listed on one of the platforms it integrates with, you’re good to go. Just run a simple search for your position name and company to see if your job appears.
The top five Google-friendly job sites include Indeed, LinkedIn, ZipRecruiter, Glassdoor, and Monster. If you’re using an applicant tracking system, cloud-based recruiting software, or some other type of talent acquisition tool for your open roles, many of these platforms also integrate with Google so your positions can be easily found when searched.
It’s important to note that some third-party job sites come with fees. If you’re hiring on a budget, that may not be an option. However, there are plenty of free job sites available that integrate with Google for Jobs, such as Indeed. When using Indeed, your job posting will show up on both the platform and Google Jobs.
Here are some more job sites that integrate with Google for Jobs:
- America’s Job Exchange
- Higher Education Recruitment Consortium
- Local Job Network
- Integrating directly with Google
While this is a more complex method, it offers you more flexibility. Here’s a step-by-step guide on how you can directly integrate with Google.
- Make indexable web pages
Indexable web pages are web pages that can be indexed by search engines such as Google. This means that the content on the page is visible to search engines, and can be included in search results. To make your website indexable, you need to ensure that it contains the proper HTML tags, meta tags, and other elements that can be read by search engines. You also need to ensure that the website is properly linked and that all the pages are accessible to search engines.
- Include job posting structured data in your job listings
Structured data is a way of formatting data so that search engines can better understand and interpret it. This includes adding job posting structured data to your job listings. This data includes information such as job titles, job descriptions, locations, and salary ranges. By including this data, search engines can better recognize your job postings and display them in the correct format in search results.
- Inform Google about changes to your postings by updating and using sitemaps
A sitemap is a list of URLs that you want Google to index. By creating a sitemap and updating it regularly with changes to your job postings, you are informing Google of these changes. This allows Google to keep its search results up-to-date and relevant.
- Use Google Search Console to view analytics including clicks and impressions
Google Search Console is a free tool that allows you to view analytics about how your website is performing in Google search results. This includes data such as the number of clicks and impressions your website is receiving in search results. You can also use this tool to identify any potential issues that may be preventing your website from appearing in search results.
SEO techniques to get your job listings to rank higher in the rankings
- Use relevant keywords and phrases that pertain to your job description and job title
Incorporating keywords in your job titles and descriptions will help search engines like Google to better understand what your job listing is about. Make sure to use words that accurately describe the position and are likely to be used by job seekers in their queries.
- Avoid jargon, and write clear job titles that candidates are likely to be searching for
Jargon can be confusing and off-putting to prospective candidates. Make sure to use language that is easy to understand and use words that are commonly used for the type of job you are looking to fill.
- Create a visual experience with photos and videos
Adding visuals to your job listings will help to make them more attractive and engaging to potential applicants. Photos and videos can also help to create a more personal connection with candidates, as they can get a better sense of the company culture and what the job entails.
- Write brief job ads that include bulleted lists
Writing concise job ads that include bullet points will help to keep potential applicants engaged and make it easier for them to skim through the information. By breaking up the job ad into bullet points, you can increase information retention.
Post a job on Google for Jobs and reap the benefits
Posting a job on Google is a great way to reach a wider audience and attract qualified candidates. It’s an effective way to increase the visibility of your job listing, as well as provide potential candidates with valuable information about the position.
While it may take some time to get your listing to rank higher in the rankings, utilizing SEO techniques can help get you there faster. With the right approach and a bit of effort, you can reap the benefits of posting a job on Google.
Now that you know how to post a job on Google, find out how to streamline your interview process with state-of-the-art tools like Interviewer.AI to give your candidates a better interview experience.
Interviewer.AI is a technology platform purposely built to support Recruiters and HR teams in finding top talent for their companies. Interviewer.AI is a state-of-the-art video recruiting software that uses AI (Artificial Intelligence) to screen in advance and shortlist the candidates that meet the criteria set. HR teams use the software to make the recruitment process more efficient and shorten the hiring cycle. Learn more about how Interviewer.AI can help your business.
Increase your hiring team’s efficiency using a combination of resume scoring, skill assessment, and asynchronous video interviews.
Gabrielle Martinsson is a Content Writer at Interviewer.AI. She’s a tech geek and loves optimizing business processes with the aid of tech tools. She also loves travelling and listening to music in her leisure.