We are now in the era of a rapidly changing workplace landscape with easy access to a global talent pool. Companies, in turn, are equally growing and scaling their businesses and need to quickly hire skilled talent for the roles that continuously come up. 

In a post-pandemic world, most companies have adopted remote or hybrid work environments with HR functions like sourcing, recruitment and onboarding shifting to online platforms. With the talent market moving to remote work, companies now can find and hire the most skilled candidate for the job across different geographical locations. This is the future of hiring.

Customer-facing roles like Sales, Client Services, Human Resources (recruiters) are business-critical roles that need technical expertise, experience, and soft skills. These soft skills like professionalism, communication, ability to work in a team, sociability and leadership can easily be defined and transferable.  

The Trade Desk is a technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.

The problem statement for The Trade Desk:

• As a new brand in India, The Trade Desk generated a lot of curiosity amongst candidates, which resulted in a large number of applications 
• Assessing the talent pool of the large number of applicants for the roles across Business Development, Account Management, Partnerships and more without meeting them in-person
• Hiring for India-based positions and remote hiring across locations for a combination of remote and hybrid roles.
• Meeting the criteria for soft skills 

Here is how Interviewer.AI software accomplished this challenge for The Trade Desk:

• Depending on the role, we got 30-80 candidates applying to each role with a good shortlist pool of 8 to 15 candidates, significantly cutting down the time taken to review a large pool of candidates using AI
• More than 7 interviews live across the platform, with 5 out of 7 hired for customer-facing functions.

• Skills testing on; business acumen, objection handling, closing techniques, presentation, emotional intelligence using the WorkMap assessment on InterviewerAI.

• Handled prescreening to shortlist candidates better through video responses to questions like: 

• ​​’ Tell us a little about yourself and your story. ‘

• ‘What is your biggest learning in the pandemic?’ 

• ‘What are you most passionate about both personally and professionally?’

Overall Results

• Time to hire reduced by 3-6 weeks overall 
• Better collaboration within the Trade Desk team
• More than 5 users from the company actively use the platform for hiring across roles

So Why Interviewer.AI?

The platform reduces the time spent on screening resumes, which was critical for the Trade Desk team. In addition, given the focus on hiring quickly, they could focus on the top candidates for the role. 

Also, better collaboration allowed them to get the new senior hires on board quickly, to hire for their own team members. Interviewer.AI allows for collaboration as admin, job creator and more, making it easier to assign different roles within the tool for your hiring process. 

Benefits of Interviewer.AI overall: 

With hiring talent remotely and quickly on the rise for companies, there’s a need for a technology solution that ensures businesses have an effective and efficient recruitment process.  

Interviewer.AI is an intelligence recruitment software that supports companies to hire better for hybrid and remote teams. The platform uses top-notch AI hiring technology and a mix of heuristics from psychology and technical skills to screen, evaluate and identify potential top candidates based on your criteria.

Additionally, it is cost-efficient and saves time spent in the hiring process by pre-screening and shortlisting the best candidates for the role. 

Ready to upgrade your hiring process? Check in with us at Interviewer.AI and let us support you in finding top-tier talent for your business. You can choose plans that fit your needs, based on the number of interviews and duration, candidate views and users. 

The Trade Desk is a technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.